About NESV

Welcome, friend, and thank you for stopping by my little nook of the Internet: Not Enough Search Volume, a place where I write about the past, present, and (potential) future intersections of technology and humanity.

If you haven't had the displeasure of being an ecommerce writer, you might not be familiar with the phrase "not enough search volume." Buying guides and other similar articles that get published on review sites are prioritized by search volume, or how many people are Googling certain keywords.

Every publication has its own threshold, and if your article's keywords don't meet that threshold, you usually don't get to write it — because the chances of the publication making money off affiliate links is slim to none. This can also happen with high-volume keywords if the publication doesn't get an affiliate kickback.

So, that's why I started NESV, because fuck that.

Through historical research, personal essays, and tech-focused tarot readings, NESV is my journey to understand the many nuances of how technology has shaped us psychologically and sociologically. To connect the dots where traditional and independent media fail to do. Free from Google's constantly changing search algorithm.

Stick around for the research, the book recommendations, and whatever else I think makes a good keyword.